Want to be on the first page of Google? We can get you there.
If you are looking to be on the first page of the search results, search engine optimization is how to make that possible. Google, as well as the other search engines, want you to optimize your website in such a way that they know what each page is about. This in turn helps the search engines return results that are relevant to what the searcher is looking for. The websites that are best optimized have a higher chance of getting to #1 position. As an SEO Company we provide seo services to help you get as close to the #1 position as possible. We do this by staying up to date with the algorithm changes of the search engines and implementing white hat SEO strategies that are Google friendly.
Keywords: The difference maker
A lot has changed over the years when it comes to the way that search engines rank web pages. The ultimate goal of a search engine is to provide the best results for the end user. It does this by crawling millions of websites and then returning the results that best reflect what the user was searching for. But how do I get the search engine choose my site in its listings?Well, it is simple, but it is not easy. The content of your website needs to contain keywords as well as semantic keywords that tell Google and the rest of the search engines that a page on your site is worth ranking. It needs to be valuable and answer the person’s query that they were searching for. Often times people think that having a good looking site will be enough, but what good is it if no one sees it? That is why we focus on discovering the keywords that your target audience is searching to find the products and/or services that you provide. While in some cases we can go after short keywords, we will have to do an in depth analysis of your competition to determine if that is a realistic approach.
Domain Authority and why it matters
Domain Authority is what we use now in the SEO world to determine how authoritative a website is in the eyes of a search engine. It is a scale of 1-100 where one is just starting out and 100 means you have a site that ranks with the likes of Wikipedia. Websites that have a high domain authority have a better chance of going after shorter, more competitive keywords because Google views their websites as more credible. Domains with a lower domain authority will need to aim at long tail keywords, that is, keywords that are longer in nature. generally speaking, the longer the keyword is, the less competition there is for that particular keyword. However, if you invest in a long term link building campaign, then you can improve your domain authority which then will allow you to go after shorter, more competitive keywords.